#WeTrainAtAltitudeFranchise opportunity · Ireland & UK

Start your business with Altipeak™.

The altitude studio your area doesn't have yet.

An Altipeak studio is a premium group training studio built on our own technology: altitude and climate control, class software and the OxyWise™ recovery chamber, all designed and built by Altipeak. We have run studios in Ireland since 2013, three of them by franchise partners today, and we are now opening the next ones with partners across Ireland and the UK.

  • From €100k liquid capital
  • Open in 6 to 9 months
  • Run it yourself or with a manager
POWERED BY OUR OWN TECHNOLOGYCommand™ · Pulse™ · IQ™ · AltiStand™ · OxyWise™ →
5 Platforms of our own technology and software
CE · ISO CE-certified systems built in-house · ISO 45001:2018 company
2013 First Altipeak studio opened in Ireland
3 Franchise-run studios: Castleknock, Long Mile Road, Ashbourne
500+ Daily users of an Altipeak system in Thailand
The studio

A premium studio built around something members can't get elsewhere.

An Altipeak studio is a small-group training and recovery studio. Classes take place in a room where oxygen is reduced to simulate altitude, so members work harder at lower intensity and every session feels different from a standard gym.

As a partner you own and run the studio. We supply the altitude environment and equipment, the brand, the class programmes, training for you and your team, and the launch playbook we use in our own studios.

HOW STUDIOS EARN
Memberships Class packs Teams & private sessions
The exact mix is shaped around demand in each area.
WHO TRAINS AT ALTIPEAK
Everyday fitness and weight loss Beginners returning to exercise Endurance and team-sport athletes Trekkers and mountaineers Busy professionals: 40 to 45 minute classes
SIMULATED ALTITUDE PER CLASS Altipeak Command™
System maximum 5,000m
Elite classes 3,000m+
Standard classes ~2,500m
Beginner classes ~1,500m

Oxygen, temperature and humidity are set for each class, so members of every fitness level train at the right intensity.

Our own technology · new since you last looked

The Altipeak Performance Suite™. One ecosystem, five platforms.

We design, engineer and build our own systems and control the core software. New partners do not bolt together off-the-shelf tools: they inherit an ecosystem built for the Altipeak model. Every platform below is labelled with its real status today.

The plant room. Hypoxic air for training and oxygen-enriched air for recovery, fed from one CE-certified system.
Live data in every class. Each member's heart rate and training zone on screen, session by session.
The OxyWise™ recovery chamber. Members cool down in oxygen-enriched air after their session.
STATUS KEYLive today: in use in our studiosIn final testing: launching soonIn development: on our roadmap
● LIVE TODAY CONTROL

Altipeak Command™

Sets oxygen, altitude, temperature and humidity for every class, with scheduling, data logging and diagnostics.

● LIVE, ROLLING OUT EXPERIENCE

Altipeak Pulse™

Pre-programmed classes with synchronised timers, lighting and music, and live heart rate and zones on screen.

● PHASE 1 IN FINAL TESTING BUSINESS

Altipeak IQ™

CRM and leads, members, bookings, payments, reporting and online booking. Member and staff apps follow.

● IN DEVELOPMENT STANDARDS

AltiStand™

Coaching standards to keep training safe and consistent as the network grows.

● LIVE TODAY RECOVERY

OxyWise™

A cooled, oxygen-enriched recovery room, up to 40% oxygen, after high-altitude sessions.

Case study · Saraburi, Thailand

Our system, running every day at a government training centre in Thailand.

The Saraburi Athletic Training Center sits a few kilometres from the Muaklek National Athletes Training Center. Local residents and professional athletes use the same Altipeak system for wellness, conditioning and competition preparation.

2024System commissioned at the Saraburi Athletic Training Center
500+People using the centre every day
2025Best Government Wellness Facility award for the centre
2 roomsOne hypoxic training room and one hyperoxic recovery room
4 × 5 mOne compact plant room feeds both rooms
~60 minTo reach the target oxygen level
TESTIMONIAL FROM OUR THAI DISTRIBUTOR
The system is simple to operate and highly effective for training compared to most system that comes with air masks and an air tight room … It is highly functional, straight forward to use and is highly effective in training athletes' cardiovascular capacity.

"Mr. Noel O Brien is an incredible inventor coming up with this system."

Sarun Kane Lorhpipat Director, Marathon (Thailand) Co., Ltd · Altipeak distributor in Thailand
The member experience

Less oxygen in every breath. More from every session.

At altitude there is less oxygen in each breath. Our studios recreate that in a controlled room. Members take coached group classes, from cardio and strength to recovery, with lighting, music and live heart rate built into every session.

Performance testing and personalised training plansMembers can be assessed, get a plan built around their goals, and track their progress session by session.

Members keep coming back.

GOOGLE REVIEWS · ALTIPEAK STUDIOS IN IRELAND
★★★★★
"From day 1 I was hooked and regularly attend 3-4 classes a week. The team at Altipeak are great to encourage, motivate and challenge you and truly want to help you succeed and reach your goals."
Mary O'ConnellGoogle review
★★★★★
"I hadn't regularly exercised in some years and was anxious I wouldn't be able for the classes … From day one I have found all the coaches so flexible, supportive and encouraging. I went from not doing exercise to now attending at least two classes a week."
Emma McKennaGoogle review
★★★★★
"Biggest benefit is time most classes range from 40-45 mins so you are not hanging around in a gym for hours you go in get your workout done and you are out the door."
Alan O ConnorGoogle review
★★★★★
"Fantastic facility, very motivating from both trainers and participants. I wasn't sure at first but after 3 weeks and 5 sessions I really look forward to my sessions now."
Lisa KellyGoogle review
★★★★★
"The best place to improve your fitness, I have been training since February and I can see a major difference in my fitness level. Unbelievable coaches always classes are 10/10"
Ryan JohnsonGoogle review
★★★★★
"Highly recommend! My girlfriend used this service to prepare for some high altitude mountaineering in Georgia. … Much needed, it was a real workout. A great setup."
Martin QuishGoogle review
Noel O' HelloBrien, Founder and CEO of Altipeak International
Noel O'BrienFOUNDER & CEO
Meet the founder

Talk to the person who built it.

Noel O'Brien is the Founder and CEO of Altipeak™ International, a European-engineered human performance and environmental conditioning company.

  • A background in elite sport, endurance performance and applied human performance systems.
  • Over a decade developing performance systems used by professional sports teams, national programmes and high-performance environments across Europe.
  • Inventor of the Altipeak system: CE-certified infrastructure that integrates oxygen, temperature, humidity and biometric monitoring.
  • Works directly with government bodies, federations and strategic partners, including Vision 2030 aligned programmes in Saudi Arabia delivered with local partners.
  • Speaks personally with every serious franchise candidate.
ALTIPEAK AROUND THE WORLDBuilt in Ireland. Working internationally. Studios and franchise marketsInstalled systemProjects and partners
United StatesProjects & partnersIrelandHQ · 3 franchise studiosUnited KingdomNow openingFranceProjects & partnersSaudi ArabiaProjects & partnersUAEProjects & partnersThailandSystem installed 2024
Proof, not promises

Studios already run by Altipeak partners.

Being involved in the daily operations and seeing the studio grow has been incredibly fulfilling. There's something special about building a business people trust, especially when you're backed by a brand that already has a strong, loyal following.
Andrew Brady Franchise owner · Altipeak J6 Castleknock · opened late 2017
It's been a powerful learning experience. Running the studio day-to-day has given me a clear understanding of business operations, and it's pushed me to grow personally as well. It's shown me what's possible with the right support and brand behind you.
Roger Whelan Franchise owner · Altipeak J9 Long Mile Road, Dublin 12 · opened 2019
Who we're looking for

Is an Altipeak studio right for you?

01

Owner-operators

You want to run a studio day to day and build a local community.

02

Investors with a manager

You appoint a full-time studio manager and stay closely involved. Altipeak runs studios this way too.

03

Fitness and wellness operators

You want to add a distinctive concept to an existing site or group.

You will need at least €100,000 in liquid capital, a commitment to the Altipeak operating model, and suitable premises of around 2,000 to 4,000 sq ft. Fitness experience helps but is not essential: full training is provided.

What you get as a partner

Everything you need to open and grow.

You run the studio. We provide the system behind it, from the first site visit to ongoing coaching after opening.

01

The altitude system

Designed, built, installed and serviced by Altipeak. CE certified.

02

The Altipeak brand

The name, studio design and #WeTrainAtAltitude identity members already know.

03

Site and fit-out support

Help assessing premises of 2,000 to 4,000 sq ft, plus studio layout and branding.

04

Training for you and your team

In-person and online training on operations, coaching, customer experience and sales.

05

Ready-made class programmes

Pre-programmed classes with lighting, music and live heart rate through Altipeak Pulse™.

06

Presales and launch marketing

Marketing starts at least three months before opening, so you open with members.

07

Business systems

Altipeak IQ™ for leads, members, bookings and payments, with Phase 1 in final testing.

08

Ongoing coaching and new programmes

Continued support from our team, and direct access to the founder.

Investment

The numbers, explained clearly.

The same figures apply in Ireland and the UK. A full breakdown is shared once we have spoken and understand your area and premises.

The total varies with premises size, condition and rent. Liquid capital is the cash you can commit yourself; the remainder can often be financed. We do not publish revenue or profit projections online. On your call we walk you through how our existing studios trade, and you can speak directly with our franchise partners.

Request the full breakdown →
LIQUID CAPITAL €100k minimum to invest yourself
TOTAL INVESTMENT €232k–€332k depending on premises
FEES AND TERMS (EUR, IRELAND AND UK)
Franchise fee€40,000
Ongoing royalty7% of monthly gross revenue
Agreement termDiscussed on your call
Premises2,000 to 4,000 sq ft
Locations

Where we're opening next: Ireland and the UK.

We welcome partner enquiries from anywhere in Ireland and the UK. Every location is discussed individually, and territories are confirmed only once we agree the right partner and premises.

Ireland

HOME MARKET
OPERATING TODAY · VISIT A STUDIO
J6 Castleknock J9 Long Mile Road J5 Ashbourne
NEW STUDIOS

We are looking for new partners and premises across Ireland, supported by our team on the ground.

Enquire about Ireland →

United Kingdom

NOW OPENING
OPEN TO PARTNERS ACROSS
England Scotland Wales Northern Ireland
THE NEXT STAGE

The UK is the next stage of our franchise expansion. Tell us the town or city you have in mind and we'll talk it through with you.

Enquire about the UK →

No territory is reserved or exclusive until confirmed in writing.

How it works

From first call to opening day.

6–9 months from signing to opening, typically
  1. 1

    Enquiry and franchise pack

    Tell us about yourself and your area. We'll send our franchise pack.

  2. 2

    Discovery call

    With our franchise team, and with Noel for serious candidates.

  3. 3

    Visit and due diligence

    See a studio, meet partners, and review the agreement with your advisers.

  4. 4

    Territory and site

    We agree the area and help you assess and secure premises.

  5. 5

    Build, install, train

    Studio design, altitude system install, and in-person plus online training.

  6. 6

    Presales and launch

    Marketing starts at least three months before opening, then ongoing coaching.

FAQs

Questions partners ask us

Is my area available?

We welcome enquiries from anywhere in Ireland and the UK, and every location is assessed individually. Nothing is reserved until confirmed in writing.

How much can a studio make?

Every site differs with location, rent and membership mix, so we do not publish projections online. On your call we show how our existing studios trade, and work out with you the number of members a new site needs before opening.

How much do I need to invest?

At least €100,000 in liquid capital. The total project investment is typically €232,000 to €332,000, depending on premises. The same figures apply in Ireland and the UK.

Is liquid capital the same as the total investment?

No. Liquid capital is the cash you can commit yourself. The total includes costs that may be funded through finance.

Do I need fitness experience?

No, but you need to be comfortable running a customer-facing business. We train you and your team.

Can I run it as an investor with a manager?

Yes. Many partners appoint a full-time studio manager, and Altipeak runs studios this way too.

How long does it take to open?

Typically 6 to 9 months from signing, mostly finding premises and completing the build. Training combines in-person and online sessions.

What support do I get?

Site guidance, studio design, equipment installation, training, launch and pre-opening marketing, and ongoing coaching, all running on the Altipeak Performance Suite™.

Who will I speak to?

Our franchise team contacts you first, and our founder Noel O'Brien speaks with serious candidates in Ireland and the UK.

What happens after I enquire?

Our franchise pack is emailed to you automatically as soon as you submit the form. If your answers show the opportunity is a fit, you can book a call with our franchise team straight away. Otherwise, the pack gives you everything you need to decide your next step.

Is altitude training safe for members?

Classes run at controlled levels set for each session, from around 1,500 metres for beginners, with trained staff.

Next step

Ready to bring Altipeak to your area?

Tell us where you'd like to open and a little about you. We'll email the franchise pack straight away and, if it looks like a fit, arrange a call.

  1. 1Your details, under a minute
  2. 2Four quick questions on investment and timing
  3. 3Franchise pack sent to your inbox automatically, and a call if it's a fit
FRANCHISE ENQUIRY

Get the franchise pack

Takes under a minute. We'll email the pack to you straight away.

€10k
FRANCHISE REFERRAL PROGRAMME

Know someone who would make a great partner? Earn a €10,000 finder's fee when they sign and pay the franchise fee.

Make a referral →